Part-Time Marketing Manager

With this option, I’ll take your marketing plan and do the lion's share of the implementation.

For example I'll...

• Identify and develop your unique selling point(s) (USP)
• Integrate your USP(s) into your marketing
• Re-write the copy on your website, your ads, sales letters and emails
• Improve your sales scripts
• Design up-selling processes that will increase your average sale
• Create systems and offers to go back to your client base and sell them other products and services
• Identify joint ventures and cross-promotion opportunities and partners
• Publicise your business through PR
• Create direct marketing campaigns

Typically, I’ll work one day a week for your business, so the cost is spread out over a long period and quite quickly you should find that my fees are being paid out of the additional profits I’ve already generated for you.

The price of this is £247 per day. My guarantee here is that, if you allow me to implement the changes I recommend, if you don't get back double my fees in increased profits within 12 months, I'll return your money in full.

Steve Gibson

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Steve Gibson Consulting, Edinburgh 2007

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