Recommended Marketing and Business Resources
This page is for books, services and websites that I believe could help you in your business.
Scientific Advertising - read the classis marketing book "Scientific Advertising" online free.
www.john-carlton.com - John Carlton is one of the world's most respected advertising copywriters. This is his blog.
www.ohpdirect.com/product.php - golf ads written by John Carlton. These are great examples of well written sales letters.
A Website with a number of ads written by advertising legend, David Ogilvy.
Edinburgh Estate and Property Agents - a site I wrote (SEO related) copy for.
www.thegaryhalbertletter.com - Website of Gary Halbert, another top copywriter. Gary has a free newsletter where he discusses copywriting, advertising, direct mail and calls his readers "shitweasels" a lot.
Best Hotels in Paris - a Paris hotel website I will be writing the copy for.
Opera Garnier Paris my Paris Sightseeing site.
(click on the titles of the books to read Amazon.co.uk reviews)
My Life in Advertising/Scientific Advertising - Claude Hopkins
The Goal - Eliyahu Goldratt
Ogilvy on Advertising - David Ogilvy
Tested Advertising Methods - John Caples
The E-myth Revisited - Michael GerberThe Richer Way - Julian Richer: a little book with great ideas about customer service and motivating staff.
Think and Grow Rich - Napoleon Hill
Confessions of a Website Copywriter - by Lenny Eng. If you're responsible for writing the words on your website, you've got to read this ebook. It breaks down the different parts of crafting a sales message for your site. One of the few marketing ebooks I would highly recommend.
Multiple Streams of Internet Income - Robert Allen. I don't like the way this book was marketed. The claim that the writer set out to make $24,000 in 24 hours, is not the whole story. He spent many months building up his website and his list before he started the clock ticking on that challenge. However, as much as I disagree with the way the book is marketed, it has some interesting ideas.